Turnkey Sports Promotions to Build your Player Database

Want to build your loyalty database?

Engage your best customers?

Chalkline's freeplay games provide the simplest way to attract, engage and monetize new customers.

Trusted by leading operators and media like TwinSpires, USA Today, NESN and Covers, Rolling Hills Casino and more.


Grow your customer base in three easy steps

acquire new customers with freeplay sports


Attract and delight new and existing audiences with free-to-play sports prediction games.

convert new customers with freeplay sports


Turn players into loyal customers with personalized, state-level offers.

analyze your sports betting growth


We help you build rich customer profiles and predictive models to improve ROI.


What You Get With Chalkline

free-to-play mobile games

Unlimited White-label Freeplay Contests

sports betting marketing strategy

Simple Marketing Gameplans

sports betting calendar

Award-winning Account Management and Support

chalkline sports betting marketing analytics

Real-Time, User-Level Analytics

email and sms marketing automation

Email And SMS Marketing

crm marketing automation

Seamless Integration with YOUR CRM

Our Customer Success Stories

Prairie Band Casino Resort Case Study

Building loyalty databases and casino player engagement around big games and local teams.

Chalkline TwinSpires case study

Powering a freeplay contest with a $1 million cash prize for TwinSpires, the official betting partner of the Kentucky Derby.

Chalkline NESN case study

Engaging a national fanbase of passionate supporters by leveraging best-in-class sports betting content.

Grey Cup LIVE Case Study

LIVE staking contest for one of Canada's most popular sporting events of the year.

Rolling Hills Case Study

Building loyalty databases while educating and acclimating players about how sports wagering works.

Covers Freeplay Case Study

Powering loyalty and conversion clicks for one of North America's longest running affiliate networks.


The team’s knowledge and experience in sports betting marketing really drives results.

TwinSpires Sports & Racing

Sports Betting Acquisition Manager


AWESOME experience working with the Chalkline team; you all exemplify what it means to be a partner.

Head of Product

Barstool Sports

Chalkline's Proven Process

We're equal parts platform and process. We do all of the heavy lifting, from setup to strategy to success.

Chalkline Proven Process

Get up and running by next week's games


Get new ideas on Sports Promotions from THE market leader

We've been delivering cutting-edge programs for loyalty database building since 2016.

Your cart

We value your privacy

We use cookies to customize your browsing experience, serve personalized ads or content, and analyze traffic to our site.