Chalkline Is A One-Stop Starter Kit For Building A Sports Betting Customer Database

Chalkline's freeplay games provide the simplest way to attract, engage and monetize new customers using your existing marketing channels.

While your customers enjoy their bettor education experiences, our BettorBI analytics platform creates rich customer profiles, allowing you to maximize ROI through personalization and localization.

Trusted by leading operators and media like TwinSpires, SuperBook, NESN and Covers, our team will help you go live in days, not weeks.

Want to learn more? Set up an intro call with our CEO, Daniel Kustelski!


Grow your customer base in three easy steps

acquire new customers with freeplay sports


Attract, engage and delight new audiences with freeplay games.

convert new customers with freeplay sports


Turn players into customers with personalized, state-level offers.

analyze your sports betting growth


Automagically build rich customer profiles and predictive models to improve ROI.


What You Get With Chalkline

sports betting marketing strategy

Strategic Customer Acquisition & Retention Gameplan

sports betting calendar

A Team With Decades Of Sports Betting & Marketing Experience

free-to-play mobile games

Unlimited Freeplay Games: White Label And For Any Sport

chalkline sports betting marketing analytics

Real-Time, User-Level Analytics

email and sms marketing automation

Email And SMS Marketing

crm marketing automation

Intelligent CRM

Our Customer Success Stories

Chalkline TwinSpires case study

Powering a freeplay contest with a $1 million cash prize for TwinSpires, the official betting partner of the Kentucky Derby.

Chalkline NESN case study

Engaging a national fanbase of passionate supporters by leveraging best-in-class sports betting content.

Chive Bets logo Chalkline case study

Building a free-to-play sports betting platform and live odds comparison tool for a high-profile media company.


The team’s knowledge and experience in sports betting marketing really drives results.

TwinSpires Sports & Racing

Sports Betting Acquisition Manager


AWESOME experience working with the Chalkline team; you all exemplify what it means to be a partner.

Head of Product

Barstool Sports

Chalkline's Proven Process

We're equal parts platform and process. We do all of the heavy lifting, from setup to strategy to success.

chalkline process

Get up and running by next week's games

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