Rolling Hills Casino & Chalkline Powering Customer Acquisition in Advance of California Sports Betting


Rolling Hills Casino engaged Chalkline to start preparing for the future of sports betting in California.

Our shared launch goals were simple:

Get live before the Super Bowl

Engage and build loyalty program membership

Add Sports Betting Events to the Promotional Calendar




Launched and Live in 2 weeks

  • Speed To Market - Rolling Hills Sports Freeplay was live in less than 2 weeks
  • Full Service Setup - Our award-winning account management team handled all of the heavy lifting
  • Scale - Rolling Hills has games available from NFL, NBA, MLB, MLS, UFC, NHL with live odds and player props

Games are part of the promotional calendar going forward

  • Offering freeplay contests for all major sporting events
  • Slot freeplay prizes
  • Driving loyalty player retention
  • Setting stage for future property visits during big betting events
  • Collecting player behavior data to create rich customer profiles
bettorbi analytics

Adding Sports fans to the Rolling Hills loyalty program

  • Grew customer database with user-level analytics, rich personas and predictive modeling
  • Coordinated with marketing to align strategy and content
  • Developed new capabilities to retain and monetize customers through personalization and localization

Games provide opportunities for consistent player engagement

  • Emails about major sporting events
  • Promotion directly on website homepage
  • Advertised via mobile app
  • Engagement via social media channels

Delivering Betting Games Fans Love

Rolling Hills Hoops Challnege

March Madness Challenge

Rolling Hills UFC Challenge

UFC Fight Night Challenges


About Rolling Hills Casino

The Paskenta Band of Nomlaki Indians owns Rolling Hills Casino & Resort, which includes the Casino, three restaurants, the Equestrian Center at Rolling Hills and The Links at Rolling Hills Golf Course.

They employ over 500 team members, most of whom work full time with health care benefits and 401k options. Each year, hundreds of thousands of guests visit Rolling Hills Casino, bringing with them tourist dollars that benefit the local economy.

The Casino and the Paskenta Band of Nomlaki Indians are strong community partners supporting local programs through generous grants and sponsorships. The Foundation donates over $300,000 to community organizations each year, with over $8 million dollars donated to benefit local health, safety and education programs.

For more information, visit:


Ready to be the next Chalkline success story?

Setup a 20-minute demo to find out what Chalkline can do for you

Your cart

We value your privacy

We use cookies to customize your browsing experience, serve personalized ads or content, and analyze traffic to our site.