Frequently Asked Questions

  • What exactly ARE freeplay sports prediction games and how do they work?

    Chalkline's freeplay sports prediction games allow sports fans to win prizes by choosing the outcome of games, horse races, and other events.

    Our clients can customize their games and prizes to appeal to their particular audience.

    For players, these games are always free. All they need to do is sign up with their email address and provide some basic personal information.

    Once registered, players will make their picks and receive a confirmation slip (which they can share with friends or on social media). 

    When the game ends, they'll get an email with their results and information about how to redeem their prizes (if they won).

  • What kind of prizing can I award to winners?

    Casinos typically provide slot freeplay or Food & Beverage packages on property.

    Affiliates often award Amazon Gift Cards.

    Sportsbooks typically provide sportsbook credit as prizes.

    Chalkline coordinates to ensure the players receive prizes in a timely fashion.

  • How do freeplay sports games help my casino/affiliate/sportsbook business?

    There are a few ways that freeplay sports games can help your business, but the most important is by boosting your database of betting-inclined players

    After you've captured their information, you can wrap your arms around them and nurture them through your customer journey.

    Freeplay games also help media companies turn eyeballs into valuable customer information (like mobile numbers and email addresses). For casinos, these games help convert gamblers into sports bettors.

    Plus, freeplay games can beef up your promotional event calendar, drive loyalty, and diversify your marketing opportunities.

  • Which types of freeplay games work best?

    Our clients use several types of freeplay games to achieve different goals.

    Popular freeplay game types include pre-match predictors, live in-play contests, leaderboard challenges, and more.

    We work closely with each customer to determine the right kind of freeplay game for their particular goals – whether that's engagement, bettor education, retail activations, or loyalty program development (or some combination of all of these).

  • Who owns the player data from freeplay games?

    It's simple: our clients own all player data generated from their freeplay games.

  • How do the games get marketed and promoted?

    We partner with our clients to make sure games get played.

    That's why we provide templates, gameplans, creative, social media promotion, and more, to help our customers make the most of their freeplay offerings.

    Chalkline has tons of simple automations: reminder emails, confirmation emails and SMS's as well as the ever-popular results/leaderboard emails.

    We'll start with owned and earned media (including social, email, and retail) since that's the most cost-effective way to promote these games. 

    From there, we'll work on paid media efforts with the support of a performance marketing group. 

  • What's the conversion rate from freeplay games to real money wagers?

    It depends on a few factors, such as the proximity of the game or sporting event and whether sports betting is legal in the player's state.

    On average, however, we've seen a 5 - 30% conversion rate from freeplay to real money wagers – but again, it's highly dependent on multiple factors.

  • How much does it cost?

  • Have any other questions?

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