As one of the most prominent sports networks in the US, NESN wanted to tap into its existing base of passionate supporters and attract more New England sports fans to build its database and increase revenue.
With Chalkline, NESN was able to achieve these goals.
Within two weeks of partnering with Chalkline, NESN launched its freeplay games platform (NESN Games), featuring live odds and contests.
"Chalkline has been instrumental in NESN's Digital and Broadcast content strategy. We were live in just a few weeks and able to promote our All-Time Fantasy Red Sox and Bruins Draft shows using customized Chalkline games to connect Broadcast, Digital and Social platforms into a seamless and compelling execution."
VP, Partnerships, NESN
NESN (New England Sports Network) is owned by the Boston Red Sox and Boston Bruins, and delivered throughout the six-state New England region and nationally as NESN National.
The definitive source for New England sports programming, NESN consistently has been one of the top-rated regional sports networks in the country, with a reputation for innovative and award-winning production of sports events and specials.