NESN builds betting-inclined database and revenues through fan engagement
As one of the most prominent sports networks in the US, NESN wanted to tap into its existing base of passionate supporters and attract more New England sports fans to build its database and increase revenue.
With Chalkline, NESN was able to achieve these goals.
Within two weeks of partnering with Chalkline, NESN launched its freeplay games platform (NESN Games), featuring live odds and contests.
Our results
NESN Games Platform Up and Running in Two Weeks
Full-featured with live odds, leaderboards, and more
Retain & grow customers through personalization
Predictive customer modeling
Complete turnkey solution
Launched MLB, NFL, NHL, NBA UFC and NASCAR contests
Rolled out contests for all major sports
Delivered games for newbies as well as experienced bettors
All games featured live odds to help educate bettors
Integrated with broadcast, marketing, PR, and sales teams
Connected broadcast promotion with freeplay games
Coordinated with marketing for educational promos
Launched special games around big events like The Masters
We also got creative
While sports took a pause, we created custom games for broadcast events
Sponsors were integrated for additional sales opportunties
Simple prizing allowed for a low-cost way to broaden the pool of winners
"Chalkline has been instrumental in NESN's Digital and Broadcast content strategy. We were live in just a few weeks and able to promote our All-Time Fantasy Red Sox and Bruins Draft shows using customized Chalkline games to connect Broadcast, Digital and Social platforms into a seamless and compelling execution."
Scott Brewitt
VP, Partnerships, NESN
About NESN
NESN (New England Sports Network) is owned by the Boston Red Sox and Boston Bruins, and delivered throughout the six-state New England region and nationally as NESN National.
The definitive source for New England sports programming, NESN consistently has been one of the top-rated regional sports networks in the country, with a reputation for innovative and award-winning production of sports events and specials.
