CASE STUDY

NESN builds betting-inclined database and revenues through fan engagement

As one of the most prominent sports networks in the US, NESN wanted to tap into its existing base of passionate supporters and attract more New England sports fans to build its database and increase revenue.

With Chalkline, NESN was able to achieve these goals.

Within two weeks of partnering with Chalkline, NESN launched its freeplay games platform (NESN Games), featuring live odds and contests.

Our results

NESN Game Lobby

NESN Games Platform Up and Running in Two Weeks

  • Full-featured with live odds, leaderboards, and more
  • Retain & grow customers through personalization
  • Predictive customer modeling
  • Complete turnkey solution
Sox in Six Freeplay Game

Launched MLB, NFL, NHL, NBA UFC and NASCAR contests

  • Rolled out contests for all major sports
  • Delivered games for newbies as well as experienced bettors
  • All games featured live odds to help educate bettors
free play

Integrated with broadcast, marketing, PR, and sales teams

  • Connected broadcast promotion with freeplay games
  • Coordinated with marketing for educational promos
  • Launched special games around big events like The Masters
real money games

We also got creative

  • While sports took a pause, we created custom games for broadcast events
  • Sponsors were integrated for additional sales opportunties
  • Simple prizing allowed for a low-cost way to broaden the pool of winners

"Chalkline has been instrumental in NESN's Digital and Broadcast content strategy. We were live in just a few weeks and able to promote our All-Time Fantasy Red Sox and Bruins Draft shows using customized Chalkline games to connect Broadcast, Digital and Social platforms into a seamless and compelling execution."

Scott Brewitt

Scott Brewitt

VP, Partnerships, NESN

About NESN

NESN (New England Sports Network) is owned by the Boston Red Sox and Boston Bruins, and delivered throughout the six-state New England region and nationally as NESN National.

The definitive source for New England sports programming, NESN consistently has been one of the top-rated regional sports networks in the country, with a reputation for innovative and award-winning production of sports events and specials.

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