In partnership with TwinSpires, the official betting partner of the Kentucky Derby, Chalkline powered a freeplay $1 million cash prize to anyone 21 years old and over who correctly answers 15 questions relating to the annual Run for the Roses.
Our results
TwinSpires Freeplay Games Up and Running in Two Weeks
Full-featured with live odds, leaderboards, and more
Retain & grow customers through personalization
Predictive customer modeling
Complete turnkey solution
Launched a range of live-odds games, including NFL Draft, UFC, and NASCAR
Automated, personalized content
Rich data visualizations and personalized messaging
Drive customers to the betslip for more action
Harness machine learning to automate improvements and continuously increase ROI
Delivered programs for User Acquisition and Player Retention Teams
Full-featured with live odds, leaderboards, and more
Retain & grow customers through personalization
Predictive customer modeling
Complete turnkey solution
"The Kentucky Derby is one of the most recognized events in the world of sports and betting. The TwinSpires Kentucky Derby Challenge powered by Chalkline Sports adds to the experience for every level of fan and bettor."
Dan Kustelski
CEO, Chalkline
About TwinSpires
TwinSpires, a Churchill Downs Incorporated company, is the official wagering partner of the Kentucky Derby.
