CASE STUDY

Chalkline Sports Powers TwinSpires Kentucky Derby Challenge

In partnership with TwinSpires, the official betting partner of the Kentucky Derby, Chalkline powered a freeplay $1 million cash prize to anyone 21 years old and over who correctly answers 15 questions relating to the annual Run for the Roses.

Our results

free play

TwinSpires Freeplay Games Up and Running in Two Weeks

  • Full-featured with live odds, leaderboards, and more
  • Retain & grow customers through personalization
  • Predictive customer modeling
  • Complete turnkey solution
real money games

Launched a range of live-odds games, including NFL Draft, UFC, and NASCAR

  • Automated, personalized content
  • Rich data visualizations and personalized messaging
  • Drive customers to the betslip for more action
  • Harness machine learning to automate improvements and continuously increase ROI
free play

Delivered programs for User Acquisition and Player Retention Teams

  • Full-featured with live odds, leaderboards, and more
  • Retain & grow customers through personalization
  • Predictive customer modeling
  • Complete turnkey solution

"The Kentucky Derby is one of the most recognized events in the world of sports and betting. The TwinSpires Kentucky Derby Challenge powered by Chalkline Sports adds to the experience for every level of fan and bettor."

Daniel Kustelski

Dan Kustelski

CEO, Chalkline

About TwinSpires

TwinSpires, a Churchill Downs Incorporated company, is the official wagering partner of the Kentucky Derby.

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