In this month's edition of 'The Operator's Edge' webinar series, Chalkline CEO Daniel Kustelski looked back at the first few weeks of football season, highlighting some outstanding football campaigns from affiliates and media companies.
Check out the top takeaways from the webinar below or - better yet - watch the on-demand webinar: Affiliate Marketing: Four Top Football Kickoff Conversion Campaigns and Case Studies.
1. Localized Games
When you’re crafting football campaigns, think about what your local audience cares about.
If you’re in the South, for example, it’s SEC football. Or, if you’re in the Northeast, the Patriots will be a primary focus.
By tapping into this local team loyalty, your games will resonate better with local bettors. In fact, localized games typically outperform national games by 40-50%.
2. Season-Long Contests with Weekly Prizes…and Influencers
It takes planning and preparation, but season-long contests are an excellent way to drive engagement over an extended period of time.
It’s even better if you can get influencers involved.
That’s because influencers and celebrities can share these types of contests with their followers, using their social media accounts and podcasts to spread the word and drive more entries.
Season-long games attract players over a sustained amount of time, giving them a chance to show off their prediction skills, beat the experts, and rise to the top of the leaderboards – then share their success on social media.
3. Jackpot Games
Take a lesson from the casino marketing playbook: Everyone wants to win that glittering, oversized jackpot prize.
It’s easy to see why jackpot games consistently outperform standard games. The massive prizes earn the attention of all kinds of bettors, from first-timers to casual players to loyalty members.
You can (and should) design your jackpot games to be super simple so everyone understands the concept and can engage easily.
4. Live Games
Live betting competitions are an exciting way to engage football fans – and keep their attention for the entirety of a game. Here’s how they work.
At kickoff, players are allocated a certain number of points, which they use to make picks and predict what’s going to happen over the next four quarters.
Since the competition lasts for the entire game, players are incentivized to stick around until the end. And they often end up placing other wagers while they’re at it.
Connect with Chalkline
Watch the webinar replay to check out more data points and case studies from this season’s winning football campaigns.
You can also browse all of the webinars in 'The Operator's Edge' series from Chalkline.
Set up a live conversation with Daniel to discuss how Chalkline can help your sportsbook attract new bettors and increase profits.
Learn more about Chalkline's free-to-play games.