The Operator’s Edge: Four Casino Marketing ROI Metrics that Sports Promotions Grow 

by Joe Kustelski in February 15th, 2024

Missed the latest webinar in 'The Operator's Edge' series? Here's a quick recap of top takeaways. You can watch the replay on-demand right here.

In this month's edition of 'The Operator's Edge' webinar series, Chalkline CEO Daniel Kustelski shared how sports promotions drive higher marketing return on investment (ROI) for casinos.

Check out the top takeaways from the webinar below or - better yet - watch the on-demand webinar: Four Casino Marketing ROI Metrics that Sports Promotions Grow.

1. New Email Addresses with Permission to Market

Building a relationship with a sports fan often starts with an email address. 

One way to encourage people to share their email address with you? With a well-crafted sports promotion game that’s relevant to their interests.

Plus, sports promotions drive outsized email marketing results:

Once you have their information and permission to market to them, keep them engaged by sharing more content they care about, like personalized games and leaderboards.

2. Loyalty Program Sign-Ups and ID’ing Uncarded Sports Fans

While sports may be the tool you use to bring them in, sports fans often want to experience what else your casino has to offer, as well. 

In fact, sports fans represent a significant portion of casino loyalty program sign-ups – with 48% of new MGM Rewards members coming from the BetMGM sportsbook in 2022.

For marketers, you can't manage what you can't measure, and sports promotions add to your Identified Players quickly.

Want to make it even easier for them to sign up (and, as a result, improve your conversions)? Offer online registration so they don’t have to visit your property to join your loyalty program.

3. Drive Incremental Retail Visits

You can also pair sports promotion games with in-person events (like watch parties) to increase retail visits.

For example, you could create a sports promotion game ahead of a major sporting event (like the Super Bowl or March Madness), then invite the players to a viewing party on your property.

Big events will naturally attract sports fans who want to be in an exciting, social environment with fellow fans – especially when they could win a prize.

Even better? According to Chalkline data, sports promotion players are 60% more valuable than non-sports players.

4. Drive Sportsbook Registrations

Getting casino patrons to sign up for your sportsbook isn’t always easy. 

However, sports promotion games provide a pathway to get these casuals over to your book.

For maximum sports promotion ROI, focus on integrating your sportsbook as deeply as possible. 

It’ll help you understand exactly where your players are coming from, how they’re engaging with you, and what will keep them coming back for more.

Connect with Chalkline

Watch the webinar replay to dive into the data behind sports promotions.

You can also browse all of the webinars in 'The Operator's Edge' series from Chalkline.

Set up a live conversation with Daniel to discuss how Chalkline can help your sportsbook attract new bettors and increase profits.

Learn more about Chalkline's free-to-play games.

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