The Operator’s Edge: Building your Casino Database with Online + Retail Sports Promotions: Four Ways to Get Ready for Football 

by Joe Kustelski in June 20th, 2024

Missed the latest webinar in 'The Operator's Edge' series? Here's a quick recap of top takeaways. You can watch the replay on-demand right here.

In this month's edition of 'The Operator's Edge' webinar series, Chalkline CEO Daniel Kustelski shared how casino marketers can use football sports promotions to build their databases.

Check out the top takeaways from the webinar below or - better yet - watch the on-demand webinar: Building your Casino Database with Online + Retail Sports Promotions: Four Ways to Get Ready for Football.

1. Start Simply. Simply Start.

It’s the perfect time to start planning for football season. If this sounds overwhelming, it doesn’t have to be. 

Start small by creating a couple of simple, easy-to-play sports promotion games and contests that will appeal to sports fans visiting your casino. Touchdown bingo and prediction games are great options here. 

When the games are ready, add them to the promotions page on your casino’s website to get the word out. 

2. Focus on Outcomes

As you’re planning these sports promotions, think about the specific outcomes you’re trying to achieve. 

Maybe you’re trying to bump up the total number of people in your database, or perhaps you’re aiming to collect more data about each patron. Either way, make sure your sports promotions point toward that particular objective.

For example, let’s say you’re trying to drive new loyalty program registrations. To support this, you might create a weekly pick’em game that includes a sign-up link to the program, which people can click after they’ve submitted their picks.

3. Build Digital & Online for Maximum Reach

While sports fans are visiting your property, you can use digital sports promotions to enhance their experience and add another level of engagement. 

For instance, if fans are watching a game at one of your bars, you can let them predict the winner through a game on your casino’s app. This is an easy way to capture their information and gain permission to market to them through online channels.

From there, you can build an omni-channel marketing strategy that incorporates tactics like direct mail, email, SMS, and push notifications. By speaking to them across multiple channels, you can strengthen your efforts and make a larger impact with these patrons.

4. Use Football Kickoff for Team Building

You can also use football to engage your employees and educate your team about sports.

Whether you have a sportsbook or not, giving your staff the chance to play fun sports-themed games will get people talking and increase awareness of sports within your casino

When you boost enthusiasm internally, it can trickle down to encourage excitement and engagement among patrons as well.

Connect with Chalkline

Watch the webinar replay to get sports promotion strategies that you can use at your casino this football season.

You can also browse all of the webinars in 'The Operator's Edge' series from Chalkline.

Set up a live conversation with Daniel to discuss how Chalkline can help your sportsbook attract new bettors and increase profits.

Learn more about Chalkline's free-to-play games.

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