The Operator’s Edge: Three Tactics for Casino Marketers to Gameplan for Football Season Kickoff and Build Their Player Database

by Joe Kustelski in April 18th, 2024

Missed the latest webinar in 'The Operator's Edge' series? Here's a quick recap of top takeaways. You can watch the replay on-demand right here.

In this month's edition of 'The Operator's Edge' webinar series, Chalkline CEO Daniel Kustelski and Player Performance Marketing President Chris Province teamed up to explain how casino marketers can use football to build their player database.

Check out the top takeaways from the webinar below or - better yet - watch the on-demand webinar: Three Tactics for Casino Marketers to Gameplan for Football Season Kickoff and Build Their Player Database.

1. “Come Play for Free”

Long before football season kicks off, you can start laying the groundwork to get sports fans to engage with your casino.

One way to do this is through freeplay games and contests based on whatever’s currently happening in the sports world – whether that’s the NBA Finals, the Kentucky Derby, or the Olympics. At the same time, you can invite players to your property to attend watch parties or other events.

By providing fun and easy-to-play freeplay games, you’re letting fans interact with your brand in a digital setting. And by hosting physical events, you’re also giving them the opportunity to engage in person.

Ideally, they’ll take you up on both – but even if they can’t come to your property, they still have the chance to engage with you from home.

2. Focus on a Few Key Segments

From sportsbook wagers to loyalty program sign-ups to VIP engagement, football can move several key growth metrics for your casino. And while it would be great to bump up all of these metrics across the board, you’re more likely to see success if you focus on just a few at a time.

Start by identifying your primary objectives for football season. Are sportsbook registrations most important? What about ID’ing uncarded patrons?

Once you’ve decided what’s most important, you can build a strategy for achieving those specific goals. Then, you can choose the next-most-important objectives and create a plan for meeting those targets.

3. Plan Now

When it comes to planning, allow yourself more time than you think you’ll need – especially if it’s your first time running these types of promotions.

Spring or summer is a great time to start having strategic conversations about your football promotions. For example: 

  • What’s your budget for prizes? 
  • What have you done in the past? How successful were those efforts?
  • What are your competitors doing? 
  • What are your unique advantages over your competitors? How can you leverage these advantages to create more effective promotions?
  • What will your promotion plan look like? 
  • How will you integrate these promotions with your existing technology?

By having these conversations early on, your team will have more time to prepare and, ideally, enjoy a successful, database-building football season.

Successful Examples from Chalkline Clients

Touchdown Bingo from Prairie Band Casino & Resort.

Ultimate Football Challenge from Agua Caliente Casinos.

Big Game Challenge from Chumash Casino Resort.

Chalkline Client Success Stories

Chalkline game players spend 4X more on retail visits for one client.

And Sports Promotions Games help build the overall success of your digital business.

Connect with Chalkline

Watch the webinar replay for more data-driven insights and tips on how to build your player database through football.

You can also browse all of the webinars in 'The Operator's Edge' series from Chalkline.

Set up a live conversation with Daniel to discuss how Chalkline can help your sportsbook attract new bettors and increase profits.

Learn more about Chalkline's free-to-play games.

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