The Operator’s Edge: Four Digital Gaming Trends Vital to Tribal Casino Growth 

by Joe Kustelski in March 21st, 2024

Missed the latest webinar in 'The Operator's Edge' series? Here's a quick recap of top takeaways. You can watch the replay on-demand right here.

In this month's edition of 'The Operator's Edge' webinar series, Chalkline CEO Daniel Kustelski was joined by Victor Rocha, Conference Chair at the Indian Gaming Association (IGA), to discuss the key digital gaming trends driving opportunities for tribal casinos.

Check out the top takeaways from the webinar below or - better yet - watch the on-demand webinar: Four Digital Gaming Trends Vital to Tribal Casino Growth.

1. Online Loyalty Sign-Up

As a tribal casino marketer, ask yourself: How easy is it for someone to sign up for your casino's loyalty program on their phone? 

Sure, they’ll need to verify their identity in person. But if they can’t at least begin the process online, you could be missing out on valuable patron data in the meantime.

Not only do loyalty program sign-ups help build your database, but they also keep players engaged with you (even when they aren’t physically at your casino).

2. Sports Promotions are a Major Opportunity for Digital AND Retail

All year long, uncarded sports fans are visiting your casino – but even more so during major sporting events like the Super Bowl and March Madness.

Big events present excellent opportunities to learn more about these fans – and you can use sports promotions as a tool to do so.

You don’t have to splash out on fancy games or expensive prizes, either. Even offering basic pick’em games with simple prizes can attract fans and build your database.

Remember: People who go to casinos love to play (and win). Sports promotion games help you tap into that excitement and passion.

3. Email is STILL the Engagement Champ…so Double Down

There are plenty of exciting new marketing tools to engage patrons, but email remains one of the most powerful. Why?

For one, it’s a channel that most people are familiar with. But on top of that, many folks also appreciate the simplicity of a straightforward subject line and a clear call to action.

Still, you need to give players a good reason to hand over their email addresses. Exclusive giveaways, contests, and in-person events are good starting points.

4. Unified Data View of the Customer Wins

As you collect data about your patrons, the next step is to make sense of that information – and use it to inform future marketing decisions.

For example, with data visualization tools, you can pinpoint which sports and teams fans care about most. Or, you can determine how many players are engaging with you but haven’t signed up for your loyalty program.

Based on those findings, you can craft multi-channel campaigns that appeal to their interests and encourage them to take the “next right step” with you. (Depending on your goals, that step could be something like attending a watch party at your venue, visiting your sportsbook, or joining your loyalty program.)

We'll plan to see you at IGA!

Connect with Chalkline

Watch the webinar replay to dive into the data behind sports promotions.

You can also browse all of the webinars in 'The Operator's Edge' series from Chalkline.

Set up a live conversation with Daniel to discuss how Chalkline can help your sportsbook attract new bettors and increase profits.

Learn more about Chalkline's free-to-play games.

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