The Operator's Edge: 5 Analytics Insights from Running 100K Unique Sports Prediction Games with 30M Game Plays

by Joe Kustelski in November 30th, 2023

Missed the latest webinar in 'The Operator's Edge' series? Here's a quick recap of top takeaways. You can watch the replay on-demand right here.

In this month's edition of 'The Operator's Edge' webinar series, Chalkline CEO Daniel Kustelski shared some of the key insights he’s learned from running sports prediction games for affiliates, casinos and sportsbooks.

Check out the top takeaways from the webinar below or - better yet - watch the on-demand webinar: 5 Analytics Insights from Running 100K Unique Sports Prediction Games with 30M Game Plays.

1. 20% of Freeplay Players Click on Real Money, Loyalty or Retail Offers

Not only do sports prediction games get new players in the door, but they also encourage players to keep engaging with your brand. 

In fact, Chalkline data shows that one-fifth of freeplay players continue engaging after making their picks, often by clicking on a real money or loyalty offer.

It’s clear that sports are a great way to attract attention and build your database of uncarded players – and other industry data backs that up, too.

Over at MGM Rewards, 48% of last year’s loyalty program sign-ups came from BetMGM, the company’s online sportsbook.

2. Sports Prediction Game Notifications Perform Significantly Better than Industry Averages

Email and push notifications are powerful player engagement tools.

According to Chalkline client data: 

  • Emails with sports promotions have 50% higher click-through rates than any other email type
  • Push notifications for sports promotions drive 5X more app visits than any other push type

By combining these notifications, you can boost engagement and unlock higher ROI conversion opportunities.

3. Big Games & Jackpot Prizes Drive 4-5X Average Results

Major sporting events – like the Super Bowl, Kentucky Derby and March Madness – bring in all kinds of people, even those who aren’t massive sports fans.

If you run a jackpot game in tandem with these types of events, you can earn even more attention – and, as a result, loyalty sign-ups and revenue opportunities.

Yes, jackpot games typically cost more than other types of games, but Chalkline client data shows that they drive 80% better results than standard freeplay sports games.

It makes jackpot games an investment worth considering – especially if you tie them to a high-profile sporting event.

4. Making Picks is 25% of Game Engagement

Don’t get us wrong: Picks are important, but they’re more of a hook to bring players in, before encouraging them to take the "next right step" with you.

In an analysis of our client data, we found that most players spend under a minute – about 25% of their total game engagement time – making picks.

For the other 75% of the time, they’re checking out other features (like social sharing, leaderboards and results) or engaging with emails or push notifications.

5. Localization & Personalization & Fresh Game Types Drive 2-3X Better Results

Sports fans want to engage with the teams, leagues and players they care about. 

If you create games that revolve around these passion points, you’re more likely to earn their participation and achieve higher ROI.

Localized and personalized games are a great way to do that.

These games don’t have to be complicated, either. In fact, they could be as simple as picking who’s going to score a touchdown in that weekend’s local college football game. 

You just have to show your players that you understand – and cater to – their interests.

Connect with Chalkline

Watch the webinar replay for more data and insights from years of running sports prediction games.

You can also browse all of the webinars in 'The Operator's Edge' series from Chalkline.

Set up a live conversation with Daniel to discuss how Chalkline can help your sportsbook attract new bettors and increase profits.

Learn more about Chalkline's free-to-play games.

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