Soaring Eagle Kicks off Daily Digital Sports Promotions with the NFL Draft 

by Joe Kustelski in

Engaging players and building the multi-property Loyalty Database with Daily Freeplay Games is a key growth strategy for Michigan's premier casino and entertainment destination.

About Soaring Eagle & Sports

The Soaring Eagle Casino & Resort is the Midwest’s premier AAA Four Diamond gaming and hospitality destination offering top-name entertainment year-round, award-winning dining, high stakes bingo and a full-service spa.

Gaming options include 4,400+ state-of-the-art slots, table games and the Ascend Sportsbook. Online gaming options include sportsbook and iGaming at

Soaring Eagle has a long history of engaging sports fans in Michigan. The property is the official partner of the NFL's Detroit Lions, who have given fans plenty to cheer about in recent years.

About Free2Play Sports at PlayEagle

Designed to engage sports fans of all teams, Free2Play Sports at PlayEagle are launching with Games from our Library featuring something for every Michigan sports fan:

  • The Daily Freeplay Parlay - designed for 'Casino Casuals' who want to play an 'Always On' sports game built from a mix of the day's best live sports games.
  • Tigers Daily Parlay - simply make daily picks on the state's favorite Major League Baseball team for a shot at prizes.
  • NHL Playoffs Challenge - the hometown Red Wings have been eliminated, but hockey fans can play along every day as they watch the race for the Stanley Cup.

It's a game that only Soaring Eagle can host. In addition to all of the Lions fans hoping for another great draft, the University of Michigan may have 10+ players drafted, including early-round favorite QB J.J. McCarthy.

Fans can play along LIVE with the NFL Draft, and make THEIR predictions as the draft unfolds.

Once players make their picks, they can sit back at the Ascend Sportsbook and watch along with all other superfans and casual fans that love the spectacle.

In-venue signage features QR Codes that take players directly into the game.

Integration of Retail & Digital

Soaring Eagle has long invited former Lions star WR Herman Moore to join in on live NFL events on property.

What better way to convert passion for the Lions to identify uncarded patrons, and build a sports-based digital conversation with those guests?

The NFL Draft Party is a strong example of how digital marketing can drive retail results, and we have strong case studies that demonstrate that digital sports promotions players make 2-3 times MORE retail visits, and spend 3-4 times more per session when they appear in person.

What's Next for Free2Play at Soaring Eagle

With the initial launch behind the team, what's next?

  • More Daily Freeplay Parlay games to keep the engagement lively for casual sports fans.
  • Deeper integrations into the Kambi sports platform to drive bets directly to the sportsbook.
  • Integration with Loyalty to drive more sign-ups.
  • Leveraging the "Sports Fan Data Stream" of 1st-Party Data with any Soaring Eagle analytics partners.

Want to Launch Daily Freeplay Engagement at YOUR Property?

Digital sports promotions have the highest ROI of any casino promotion.

Contact our Engagement Team and we'll get you started within a few weeks.

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