Chumash Casino Builds Loyalty  Engagement with Daily Freeplay Sports Promotions

by Joe Kustelski in March 21st, 2024

Chumash Casino rolls out UPLAY Sports for fans, a free-to-play promotion where players make daily prediction picks for a shot at great prizes.

About Chumash Casino Resort

The Chumash Casino Resort is owned and operated by the Santa Ynez Band of Chumash Mission Indians.

This world-class resort, just a short drive north in beautiful Santa Barbara wine country, features a 12-story hotel with 320 rooms and 58 suites with breathtaking views.

The Opportunity: Sports Fan Engagement

Turning on UPLAY free-to-play sports games immediately added a new dimension to the online experience for all sports fans, and the response on social was impressive.

UPLAY Sports Gives Fans a Place to Play Online

Games are simple, easy to understand, and require only a limited amount of sports knowledge, so everyone can play.

And, for big events like March Madness, The Masters, Kentucky Derby or NFL Kickoff, everybody feels a sense of community when they're part of the action!

Keeping it Simple and Fun

The Chumash team rolled out simple instructions along with the games to make sure that EVERYBODY could easily play.

Building Rich Player Profiles

Pretty quickly, sports promotions allow us to get to know players well and fill the top of the funnel with prospects for Rewards programs.

Players love the games, spending 3 to 5 minutes per game session, and checking back with a very high frequency.

How the Client Felt About UPLAY Launch

Feels like a win!

Would you like to learn more about how Chalkline can help you build your Loyalty Program with sports fans?

Set up time with Daniel or catch us at IGA, G2E or TribalHub webinars.

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