Agua Caliente Casinos Launch Daily Freeplay Sports Promotions with Chalkline

by Joe Kustelski in March 26th, 2024

Leading Southern California destination builds email databases with sports fans through Daily Freeplay Parlay games that combine the best of Retail + Digital engagement.

About Agua Caliente Casinos

Agua Caliente Casinos are located in Rancho Mirage, Palm Springs, and Cathedral City, CA. Agua Caliente Resort Casino Spa Rancho Mirage is the only property in California that has been awarded the Forbes Four-Star rating for three different locations within the resort hotel with Sunstone Spa earning the Forbes Five-Star award for 2021.

The Agua Caliente Casinos are owned and operated by the Agua Caliente Band of Cahuilla Indians, which also owns the world-renowned Indian Canyons and Tahquitz Canyon hiking trails, and the Indian Canyons Golf Resort.

The Opportunity: Engage Uncarded Sports Fans with Turnkey Daily Promotion

Here's what we know from running 100,000+ sports promotions for 30,000,000+ players: sports fans love to play games.

Many patrons at Agua Caliente Casinos show up to watch sports for big events or for organized watch parties.

Agua Caliente has a history of terrific retail promotions, and saw an opportunity to add a daily digital fan engagement platform with Chalkline.

Kicking Things Off in Football Season

The Free2Play $125,000 Ultimate Football Challenge was one of our favorite sports promotions for a number of reasons:

  • Weekly AND Season-long prizes to keep players coming back.
  • Status Advantage Prize Multipliers: 5X for Edge and 10X for Elite Rewards Members.
  • Cool art and promotion across the retail footprint to capture email addresses from uncarded patrons and get updated contact information for existing players.

Daily Freeplay Sports Parlays Tipping Off with March Madness

Sports fans love to play, and there's no better time to play every day than during March Madness.

Our March Mania daily challenge allows players to play every day of the best basketball tournament of the year.

Building Rich Player Profiles

The most important part of sports promotions? Building actionable player profiles.

Each time a player plays a sports game, Agua Caliente gets:

  • 3 to 5 minutes of their time
  • Updated Email address
  • Any other information they'd like to collect - ZIP, name, etc.
  • Permission to market to the player about sports

For example: we know this player is a fan of the Raiders and the Dodgers, and they open emails and click Agua Caliente promotions.

What's Next for Agua Caliente Casinos Sports Promotions?

More daily winners making predictions on their favorite sports teams:

More daily freeplay parlays that keep players coming back, and big plans for the biggest sporting events like The Masters, Kentucky Derby and more!

Want to learn more about how to put Chalkline turnkey sports promotions to work for YOUR casino marketing team?

Set up a call with Daniel and learn more here.

Your cart

We value your privacy

We use cookies to customize your browsing experience, serve personalized ads or content, and analyze traffic to our site.