About the Celebrity Pick'em and the Invited Celebrity Classic
From the official press release:
Choctaw Casinos & Resorts is providing fans at the Invited Celebrity Classic an added element of entertainment with the Choctaw Casinos & Resorts Celebrity Pick ‘Em contest.
Fans can participate in this new, free contest at ChoctawPickEm.com and will have an opportunity to win prizes by predicting performance of the celebrities playing in the tournament. The Invited Celebrity Classic presented by Choctaw Casinos & Resorts is scheduled for April 21-23 at Las Colinas Country Club.
“Choctaw Casinos & Resorts is committed to engaging and entertaining fans in innovative ways,” said Dan Marcus, Choctaw Casinos & Resorts Senior Director of Sportsbook. “The free-to-play Celebrity Pick ‘Em Contest will allow fans a captivating way to enjoy the Invited Celebrity Classic.”
This marks the second year that Choctaw Casinos & Resorts is the presenting sponsor of the Invited Celebrity Classic. The three-day tournament features 78 PGA TOUR Champions, who will compete alongside 40 sports and entertainment stars, including National Baseball Hall of Fame Catcher Ivan “Pudge” Rodriguez.
Fans playing the Choctaw Casinos & Resorts Celebrity Pick ‘Em will have a chance to win prizes through three different contests.
*Daily Play – Prizes will be earned by the users with the highest scores following each round of the Invited Celebrity Classic.
*Tournament Recap – Prizes will be earned by users accumulating the highest score following all three rounds of the Invited Celebrity Classic.
*18th Hole Bonus Play – Fans at the Choctaw Club at Las Colinas Country Club will earn prizes for predicting play on the 18th green.
Planning to Activate Sports Sponsorships is Key
Getting marketing teams aligned around building your player database is a critical step.
Choctaw partners with RPM Sports & Entertainment for valuation and activation expertise.
About the Fan Engagement Games
The Celebrity Pick'em gave fans a chance to play along with some of the biggest names in sports by making predictions each day of the tournament.
Players climbed the leaderboard for a shot at great prizes.
Players also got a special chance for live in-play predictions on the 18th hole with the 18th Hole LIVE Challenge.
Omni-channel Marketing to Drive Fan Engagement
All hospitality signage pointed players to a QR Code that delivered them to ChoctawPickem.com.
Kiosks enabled players to play in real-time while on the course and in hospitality areas.
And for fans engaged on mobile, the team took advantage of Braze technology to deliver real-time notifications to opted-in players.
Plus, players received real-time browser updates on tournament events while they were on the site, truly rounding out the fan experience.
To Learn More about how Loyalty Marketing and Sports Promotions Can Work for Your Events
Read the official press release.
Contact Chalkline to learn how fan engagement games and Loyalty Marketing can drive your next sports promotion.