Nashville, TN - April 3, 2023 - Chalkline will power mobile sports contests for fans online and at Desert Diamond's four retail locations in Arizona.
Desert Diamond and Chalkline have teamed up to deliver free-to-play sports prediction games online for the mobile sportsbook at www.playdesertdiamond.com and for retail customers at all four Arizona casinos.
The new promotional platform features sports contests for all major sports, with special free-to-play single game parlay pick’em’s for favorite local Arizona teams.
New mobile-first games can be accessed directly via the game lobby at https://freesports.playdesertdiamond.com and will be updated daily. To play, customers simply make predictions on the biggest games of the week.
Predictions are resulted in real-time with live leaderboard updates. Initially, prizes will include free bets on the Desert Diamond Sports app, and future prizes will include unique experiences for sports fans.
Stefané Nichols, Director of Digital Marketing at Desert Diamond Sports
“As we’ve seen since the launch of our sportsbook, our customers are passionate sports fans. Partners like Chalkline are helping us expand the experience for what it means to be a customer at our book or a guest at one of our casinos.
Whether it’s the The Masters, Kentucky Derby, NBA Finals or NHL Playoffs, the free contests at Desert Diamond Sports give fans one more way to get in the game.”
Daniel Kustelski, Chalkline CEO & Co-founder
“Desert Diamond Casinos and Sportsbooks are full of sports fans every day of the week. Whether they’re tuning in on their favorite football night, rooting on their favorite team or favorite player, fans love to play along with the action.
Free-to-play prediction contests and this partnership deliver new ways for fans to enjoy the game as part of their experience.”
About Desert Diamond Sports
Desert Diamond Sports is Arizona’s leading, locally-owned sports wagering mobile app. Desert Diamond Sports is operated by Desert Diamond Mobile LLC, an affiliate of Desert Diamond Casinos. Desert Diamond Casinos & Entertainment, with three locations in Southern Arizona (Tucson, Sahuarita, and Why) and one in the West Valley in Glendale, AZ, is owned and operated by the Tohono O’odham Gaming Enterprise, an enterprise of the Tohono O’odham Nation. Additional information can be found at www.ddcaz.com or by calling 866-DDC-WINS.
Chalkline is a full-service customer acquisition and retention platform. Chalkline BettorGames™ technology delivers personalized, fully-hosted and mobile-first sports prediction games at scale. The company’s BettorBI™ suite collects player-level data that informs faster, smarter, more profitable business decisions. Chalkline’s growing client base includes leading casinos, sportsbooks, affiliates, and media clients. With offices in Nashville, London and Johannesburg, Chalkline has delivered 48,000+ unique games to 12M+ players globally. To learn more, visit chalklinesports.com.
For Media Inquiries
Desert Diamond Sports
Stefané Nichols, 480.272.0683
Joe Kustelski, 615.772.6196
Learn More About Loyalty Marketing
To learn more about how Chalkline can build your Loyalty Database, schedule a Product Demo with Daniel Kustelski.