CASE STUDY

Powering a robust freeplay platform for Covers, one of the world's largest sports betting content and community sites

covers free to play

Covers is one of the largest and most trusted online sources for sports betting picks and news. The site serves more than 20,000,000 sports bettors each year and has over 535,000 registered members.

Although Covers already had a large and highly engaged following, the company was looking for new ways to attract even more visitors and increase revenue during the 2021-22 NFL season.

Enter Chalkline.

Our Results

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A large and time-sensitive setup made simple

  • Speed To Market - Covers Freeplay was live in less than 2 weeks
  • Full Service Setup - Our award-winning account management team handled all of the heavy lifting
  • Scale - Thanks to Chalkline's scalability, Covers was able to create, promote and run freeplay contests for its entire community
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More than just NFL

  • Offered freeplay contests for all major sports
  • Increased engagement with cash prizes and swag bags
  • Drove player retention with public Leaderboards
  • Collected player behavior data to create rich customer profiles
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Leveling up the Covers marketing machine

  • Grew customer database with user-level analytics, rich personas and predictive modeling
  • Coordinated with marketing to align strategy and content
  • Developed new capabilities to retain and monetize customers through personalization and localization

Ready to be the next Chalkline success story?

Setup a 20-minute demo to find out what Chalkline can do for you

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