The Operator’s Edge: Three Key Success Factors for Jackpot Games for the Super Bowl, March Madness and Big Sports Promotions 

by Joe Kustelski in January 18th, 2024

Missed the latest webinar in 'The Operator's Edge' series? Here's a quick recap of top takeaways. You can watch the replay on-demand right here.

In this month's edition of 'The Operator's Edge' webinar series, Chalkline CEO Daniel Kustelski shared what it takes to run a successful sports promotion game around the Super Bowl and other major events.

Check out the top takeaways from the webinar below or - better yet - watch the on-demand webinar: Three Key Success Factors for Jackpot Games for the Super Bowl, March Madness and Big Sports Promotions.

1. Ensure The Prize & Promotion are Right

According to a Jefferies analyst report, 45% of sports bettors say they only plan to bet on major events like the Super Bowl.

So, how can you take a one-time event that lasts just a few hours and get as much mileage – and ROI – as you can out of it? 

By getting creative with your prizes and promotions.

Cash prizes are always a hit, but you could also give away experiences – like a hotel stay, transportation, and tickets to the big game.

Plus, with a strategic promotional plan that includes a mix of channels (email, social media and push notifications, for example), you can extend that four-hour football game into an entire week’s worth of content.

2. Localize for Impact

Offering localized contests and prizes is one of the most effective ways to connect with your audience. Even better? It doesn’t have to be complicated.

Recently, Prairie Band Casino & Resort, one of Chalkline's clients, ran a $25,000 jackpot game for the Kansas vs. Kansas State football game. While people outside of Kansas might not care about that game, it's a big draw for sports fans in the Sunflower State.

You can even scale this approach if you have properties in multiple states.

Once you have a contest format that works, you can swap out the teams and prizes to include a local angle for every region you operate in.

3. Integrate Retail and Online

After players submit their picks in a sports promotion game, they often hang around to check out the leaderboards or review their picks.

In other words, they’re spending time on your site, even after they’ve played the game. How can you take advantage of this opportunity?

It’s simple: Give them opportunities to keep engaging with you – whether that’s by sharing their picks on social media, signing up for your loyalty program or making a real-money bet.

You might even invite them to attend a watch party at your property to drive more foot traffic to your venue, bridge the gap between online and retail, and set you up for higher ROI.

And be sure to make the most of the Sports Calendar...

Connect with Chalkline

Watch the webinar replay for more insights on running successful jackpot games around the year’s biggest sporting events.

You can also browse all of the webinars in 'The Operator's Edge' series from Chalkline.

Set up a live conversation with Daniel to discuss how Chalkline can help your sportsbook attract new bettors and increase profits.

Learn more about Chalkline's free-to-play games.

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