The Operator’s Edge: Three Key Steps for SIMPLE Casino Sports Promotions That Build Loyalty Databases 

by Joe Kustelski in May 16th, 2024

Missed the latest webinar in 'The Operator's Edge' series? Here's a quick recap of top takeaways. You can watch the replay on-demand right here.

In this month's edition of 'The Operator's Edge' webinar series, Chalkline CEO Daniel Kustelski discussed how casinos can use sports promotions to develop new players and re-engage existing ones.

Check out the top takeaways from the webinar below or - better yet - watch the on-demand webinar: Three Key Steps for SIMPLE Casino Sports Promotions That Build Loyalty Databases.

1. Start with Retail Sports Promotions

For casino marketers, major sporting events and games present the perfect opportunity to get sports fans onto your property. 

Whether you’re inviting them to watch the Super Bowl at your sports bar or catch the Kentucky Derby from your sportsbook, your property is a natural gathering place for these fans to come together – and, ideally, make a wager.

You don’t have to blow your marketing budget on these types of events, either. Instead, you can start small by adding an event (for example, an NBA Finals viewing party) to your website’s sports promotions page, then advertise it through social media and email. 

During the event, you can offer food and drink specials and give attendees the chance to win prizes through a sports promotion game.

2. Add Digital Sports Promotions

People spend hours on their phones each day – so how can you use that as a tool to reach them? 

The first steps are collecting their information and then getting permission to market to them. Sure, you could get this information when they book a room or make a restaurant reservation, but sports promotions are more exciting and engaging. Plus, they require less of an investment from your audience.

Specifically, you can attract these players by running a game or contest based on what’s happening in sports right now. At Chalkline, for example, we’ve recently run games that revolve around Caitlin Clark and the NBA Playoffs.

3. Find Organic Integrations and Make Vendors Do the Work

With these strategies, you'll likely find that the best long-term promotions will evolve into “digital to drive retail.” And although unifying your casino's retail and digital presence can be challenging, the right tools and integrations can help. 

If you need guidance, don’t hesitate to ask your vendors how they can integrate with the rest of your tech stack. In some cases, vendors will even work directly with one another to make your life easier.

Connect with Chalkline

Watch the webinar replay for more insights on how to build your casino’s loyalty database through sports promotions.

You can also browse all of the webinars in 'The Operator's Edge' series from Chalkline.

Set up a live conversation with Daniel to discuss how Chalkline can help your sportsbook attract new bettors and increase profits.

Learn more about Chalkline's free-to-play games.

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