In 2021, Gannett, operator of USA TODAY, signed a multi-year partnership with Tipico, one of Europe’s established gaming companies.
At the time the agreement was signed, Gannett’s CEO said: “Our highly engaged audience of more than 46 million sports fans crave analysis, betting insights, odds and unique features which we will provide with our Tipico alliance.”
With states rapidly regulating sports betting, Gannett seized the opportunity to engage its betting-inclined audience at scale.
The team engaged Chalkline and the Daily Ticket was launched. In Fall of 2021, the Tipico Big Game Pick 6 Leaderboard Challenge went live, offering an all expenses paid trip PLUS two tickets to the NFL's Championship game for the fan with the best score predicting games in the final four weeks of the season.