Chalkline CEO Daniel Kustelski was interviewed by CalvinAyre.com about how betting operators are using freeplay games to expand their player base. Here's a recap of top takeaways. You can watch the full interview here.
Watch the complete interview above or keep reading for highlights from the conversation.
Why Operators and Media Companies Are Turning to Freeplay
As more states move to legalize sports betting, operators and media companies are trying to figure out how to capture the attention of sports fans and convert them into bettors.
One of the most effective tools for this purpose is freeplay games.
"It allows most of the operators to go into a state, offer some type of engagement, and start to collect data, email addresses, mobile phone numbers, whatever that may be," said Daniel.
From there, operators can continue engaging with these new players and begin to personalize their offering based on the data they've collected.
For new bettors, freeplay games provide a manageable entry into sports betting. They don't need to put down their own money right away, but they can get comfortable with wagering and get a better understanding of how it works.
What's Ahead in US Sports Betting
Even with the repeal of the Professional and Amateur Sports Protection Act (PASPA), there's still a ways to go before sports betting is legalized in many US states.
However, savvy operators are taking this time to prepare for their entry into the market.
"Once a state starts to mobilize and start to contemplate legalizing sports betting, we start to get some interest from the operators and the media companies," said Daniel.
By partnering with Chalkline, these companies can get a headstart in soon-to-be-legalized states and showcase their brand in front of potential bettors.
It's a critical point in American sports betting, with a huge opportunity for operators and media companies to grab their share of the market.
Connect with Chalkline
Watch the full interview to hear more about the benefits of freeplay games for US operators.
You can also browse all of the webinars in Chalkline's 'The Operator's Edge' series.
Set up a live conversation with Daniel to discuss how Chalkline can help your sportsbook attract new bettors and increase profits.
Learn more about Chalkline's free-to-play games.