CASE STUDY

NESN builds database and revenues through fan engagement

As one of the most prominent sports networks in the US, NESN wanted to tap into its existing base of passionate supporters and attract more New England sports fans to build its database and increase revenue.

With Chalkline, NESN was able to achieve these goals.

Within two weeks of partnering with Chalkline, NESN launched its freeplay games platform (NESN Games), featuring live odds and contests.

It also implemented a successful email marketing strategy to acquire and engage players and integrated with its broadcast arm to promote its freeplay offering.

Our results

free play

NESN Games Platform Up and Running in Two Weeks

  • Full-featured with live odds, leaderboards, and more
  • Retain & grow customers through personalization
  • Predictive customer modeling
  • Complete turnkey solution
real money games

Launched a range of live-odds games, including NFL Draft, UFC, and NASCAR

  • Automated, personalized content
  • Rich data visualizations and personalized messaging
  • Drive customers to the betslip for more action
  • Harness machine learning to automate improvements and continuously increase ROI
free play

Integrated with broadcast, marketing, PR, and sales teams

  • Full-featured with live odds, leaderboards, and more
  • Retain & grow customers through personalization
  • Predictive customer modeling
  • Complete turnkey solution
real money games

Implemented successful marketing, including email automation and actionable data capture

  • Automated, personalized content
  • Rich data visualizations and personalized messaging
  • Drive customers to the betslip for more action
  • Harness machine learning to automate improvements and continuously increase ROI

"Chalkline has been instrumental in NESN's Digital and Broadcast content strategy. We were live in just a few weeks and able to promote our All-Time Fantasy Red Sox and Bruins Draft shows using customized Chalkline games to connect Broadcast, Digital and Social platforms into a seamless and compelling execution."

Scott Brewitt

VP, Partnerships, NESN

About NESN

NESN (New England Sports Network) is owned by the Boston Red Sox and Boston Bruins, and delivered throughout the six-state New England region and nationally as NESN National.

The definitive source for New England sports programming, NESN consistently has been one of the top-rated regional sports networks in the country, with a reputation for innovative and award-winning production of sports events and specials.

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