Freeplay Gaming Experiences That Create And Engage Loyal Fans At Scale

Own the thumb of every fan before, during and after games

freeplay sports games for teams and leagues

Want to tap into your existing base of supporters, attract even more fans and build a robust customer database that increases revenue?

Chalkline will help you achieve all of these goals.

Trusted by leagues and media partners like the United Soccer League (USL), Arena Football League (AFL), NESN and USA Today, Chalkline's freeplay games provide the simplest way to engage and monetize loyal fans using your existing marketing channels.

Get in touch and learn how we can help grow your fanbase.


Chalkline Delivers Value For Teams And Leagues

  • Attract new and existing fans with freeplay pickā€™ems and prop contests
  • Create a game within a game, increasing fan engagement and affinity
  • Build a robust fan database with first-party data and user-level analytics
  • Identify unknown ticket holders and unlock new up-sell opportunities
  • Gain new insights into fan preferences, personas and gameday behaviors
  • Increase revenue with personalized offers, promos and sponsorable assets
  • Keep fans engaged 365 days/year with custom games and content

Chalkline Powers "Playoff Payoff" Partnership Between USL and TwinSpires


Maximize Your Existing Marketing Channels

white label games

Add revenue-generating connective tissue between your paid, earned and owned media

  • Connect broadcast promotions with free-to-play games
  • Develop new capabilities to localize and personalize content
  • Keep fans coming back for more with season-long contests
  • Integrate sponsorable assets for additional sales opportunities

white label games

Customize games to fit your every need

  • Fully hosted and completely turnkey solution
  • Use your own brand and style guidelines
  • Customize content, contests and game types
  • Create games around broadcast events in off-seasons

Case Study: NESN Builds Customer Database Through Free-to-play Games And Fan Engagement


"Chalkline has been instrumental in NESN's Digital and Broadcast content strategy. We were live in just a few weeks and able to promote our All-Time Fantasy Red Sox and Bruins Draft shows using customized Chalkline games to connect Broadcast, Digital and Social platforms into a seamless and compelling execution."

Scott Brewitt

Scott Brewitt

VP, Partnerships, NESN


Make smarter, faster, more profitable decisions

As customers engage with your games, BettorBI collects user-level data, crafts rich personas and creates predictive models that inform more profitable decisions


Trusted By Leagues And Media Partners


Get in touch and go live by next week's NFL games

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