CASE STUDY

Daily Racing Form improves customer acquisition and marketing

By providing a free-to-play game with betting odds one week before the race, Chalkline has given Daily Racing Form a competitive advantage by being the first to market for the Breeders’ Cup.

This allows new and experienced horse racing bettors to play prior to real odds being released later in the week.

Our solution

free play

Millionaire Maker Breeders’ Cup

  • Challenges players to pick the winners of races 4-12
  • Players can win up to $1 million by picking all 9 races correctly
  • DRF brought awareness to the game by posting promotions on all social media platforms
  • Additional DRF promotion by actively inviting current and future customers to participate in the free-to-play game

Five Reasons Chalkline Loves What Daily Racing Form Did

  1. Wide Client Outreach – With Daily Racing Form at 50k Twitter followers and 33k Instagram followers, they already have a foundation that makes gaining traction for more followers easier.
  2. Active Marketing – DRF utilizes promotional visuals on every social media platform to increase website traffic.
  3. First to Market – By making free-to-play games live before real odds are released, Daily Racing Form is the first to market and hosts bettors who want to see odds prior to the live reveal.
  4. One Stop Shop – Daily Racing Form is the only horse racing betting site that combines content, commerce, and games. For new or experienced bettors, DRF provides the most information about horse racing.
  5. High Volume Betting – Horse racing betting is a high-volume sport. Once customers begin playing real money games, they will be placing more bets than they would on other sports.

About Daily Racing Form

Daily Racing Form provides a one stop shop for all things horse racing. From posting news articles, detailing results, and showing every racing line, any horse racing bettor will find use from visiting DRF’s site. The mix of horse racing content, commerce, and free to play games make the site a friendly source for those interested in horse racing to become educated and participate with minimal risk.

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