Hollywoodbets Expands Relationship with Chalkline to Deliver Freeplay and Real Money Games Globally

by Joe Kustelski in
Hollywoodbets and Chalkline

Leading gaming operator adds territories for freeplay and real money sports betting games to drive growth in new markets across Europe and Africa. Read the full story here.

Nashville, TN - November 23, 2021 - Hollywoodbets, the leading retail and online sports betting operator in South Africa, has strengthened its long-standing partnership with Chalkline. 

The company plans to continue expanding across UK, Ireland and African markets and as part of its growth, Hollywoodbets announced a partnership with Premier League side Brentford Football Club prior to the 2021-22 season.

Building on Partnership Success

Chalkline has been successfully powering Hollywoodbets’ award-winning freeplay content for three years. Under the new agreement, the operator will license the provider’s BettorGames platform to launch additional freeplay and real money gaming products, serving Hollywoodbets’ audience in new and existing markets. 

Chalkline’s BettorGames platform includes a range of games, including personalized pre-match predictors, live in-play contests, head-to-head challenges, as well as real money sports jackpot games. 

Hollywoodbets and BettorBI

Hollywoodbets will also integrate with Chalkline’s BettorBI analytics to enable deeper personalisation and automation for continuous improvement of key acquisition and retention metrics.  

Dermot O’Connell, Betting Operations Manager at Hollywoodbets, said: “Chalkline’s freeplay games have a proven track record across our customer acquisition and retention marketing programs. We are delighted to have expanded our partnership with Chalkline to support our ambitious global growth plans.” 

Daniel Kustelski, Co-founder and CEO of Chalkline, said: “Hollywoodbets is an iconic gaming brand. We are excited to have taken our partnership to the next level, with new  territories and the addition of real money games on top of our freeplay content. Plus, their team is just fun to work with.”

Connect with Chalkline

If you're heading to SBC in New Jersey, we'd love to connect. Grab a 15-minute time slot with Daniel to discuss how Chalkline can help you build your loyalty database or launch your sportsbook.

You can also check out recent webinars from our "Operator's Edge" series. Our latest event could be particularly useful before heading to NIGA: Five Lessons Learned Integrating a Sportsbook Into a Casino.

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