CASE STUDY

Chalkline Powers Resorts Casino Super Pick'em for Third Year in a Row

Resorts Super Pick'em

Resorts Casino in Atlantic City has been at the front of sports betting since it was regulated in New Jersey in 2018.

Although Resorts already has a highly engaged digital audience, the company is ALWAYS looking for opportunities to build their database and deepen customer engagement. 

After running a successful Super Pick'em contest in 2019 and 2020, Resorts is back for another round in 2021.

Resorts Pick'em

We partnered on format, prizing, marketing and integration

  • The Resorts team came to Chalkline with a strong idea of what they wanted to do, and we built it together from there
  • Players get to make 10 picks from the entire slate of Sunday games
  • Real-time resulting gets players back to the leaderboard on Sundays and Mondays
  • Weekly and season-long prizes of $35,000+ make it a compelling draw for loyalty program members and new players
Resorts Grammy Game

We also did a little bit more than NFL and March Madness

  • Engaging casual fans with games like the Grammy Awards contest
  • Leaderboards and a unique scoring system drove outstanding participation, page views and conversions
  • Event lifecycle email marketing and automation kept players coming back
Resorts Casino

About Resorts Casino Hotel

Resorts Casino Hotel has set the standard for casino gaming and entertainment since opening as the East Coast’s first casino on May 26, 1978. Throughout the past 43 years, Resorts has become synonymous with superior service, world-class casino gambling, luxurious accommodations, fine dining, and the biggest and brightest stars in entertainment.

Today, Resorts Casino Hotel is situated on 11 acres of land with approximately 310 feet of boardwalk frontage overlooking the Atlantic Ocean. Resorts offers guests 942 hotel rooms and suites in two hotel towers: the oceanfront 15-story Ocean Tower, and the magnificent showpiece, the new $125 million, 27-story luxury Rendezvous Tower.

To learn more, visit: https://resortsac.com/

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