CASE STUDY

Chalkline Powers JACK Entertainment as Ohio Prepares for Sports Betting

Bakers Dozen Challenge

JACK Entertainment is one of the leading gaming brands in the Midwest, and is a popular destination for casino patrons, horse racing enthusiasts and more.

Although JACK Entertainment already has a highly engaged digital audience, the company is ALWAYS looking for opportunities to engage patrons around widespread interest in soon-to-be regulated sports betting. 

To achieve this, JACK Entertainment engaged Chalkline and our free-to-play sports betting platform. 

Our results

Ohio Sports Betting

BetJack Pick'em was up and taking picks from players in less than one month 

  • Launched with entertaining NFL, NBA, and MLB live-odds games
  • In-game leaderboards created a competitive ecosystem for players
  • Integrated email marketing and automation kept players coming back
JACK Jake Paul Woodley Social

We coordinated with content and marketing to build awareness

  • Built player database around betting events with a local flair, like the Jake Paul boxing match
  • Bettor behavior data collected to create rich customer profiles, including bettor tendencies and bet types
  • Built season-long game themes around big local sports personalities, like the "The Baker's Dozen" super-prop game
JACK Entertainment Born here raised here

About JACK Entertainment

JACK Entertainment is a Cleveland-based urban gaming company focused on the development of gaming facilities that are designed to maximize connectivity and economic impact in the local areas where they reside.

JACK Entertainment includes over 1,400 team members, 14 bars and restaurants, 150,000 square feet of gaming space and generates more than $400 million in revenue.

To learn more, visit JACKEntertainment.com.

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