CASE STUDY

Chalkline Powers Barstool Bets Live-in-play Games Platform

Barstool Bets presented by FanDuel

Barstool Sports is the preeminent digital sports media brand that has established an extremely influential and deeply authentic voice.

Although Barstool already has a highly engaged following, the company was looking for opportunities to expand its audience base. 

To achieve this, Barstool leveraged Chalkline’s developer platform to build Barstool Bets, a free-to-play sports betting and gaming platform. 

Within two months of teaming up with Chalkline, Barstool Bets launched across mobile, web, and native iOS and Android apps.

Our results

free play

Barstool Bets platform built and launched within two months 

  • Launched entertaining CFB, NBA, and MLB live-odds games with massive prizes to identify and acquire sports bettors
  • In-game leaderboards created a competitive and engaging atmosphere for users
  • Platform included mobile, web, native iOS and Android apps
  • Integrated Barstool content to bring in players and provide ongoing engagement opportunities
  • Integrated sponsors like FanDuel to drive revenue and awareness
Chalkline Barstool Sports case study

Grew highly engaged audience of sports bettors

  • Attracted thousands of players per game
  • Bettor behavior data collected to create rich customer profiles, including bettor tendencies and bet types
  • Major Barstool social media personalities drove engagement by highlighting their own entries
  • Expanded to include non-sports gambling options, attracting new audiences

"AWESOME experience working with your team and getting Barstool Bets launched. Chalkline exemplifies what it means to be a partner."

Barstool Sports logo

Head of Product

Barstool Sports

Barstool Sports logo

About Barstool Sports

Barstool Sports is the preeminent digital sports media brand that has established an extremely influential and deeply authentic voice.

Barstool Sports creates innovative content with massive distribution on multiple platforms including web, apps, podcasts, radio, video, social, events, pay per view, subscription and TV to an incredibly engaged audience.

To learn more about Barstool, visit BarstoolSports.com.

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